For independent funeral homes
Built for the family-owned funeral home.
Independent funeral homes compete on Google Maps with large groups that have whole teams behind them, while the same few people handle arrangements, services and the phone. Sleepless Director looks after your Google profile so families find you, and answers every call in your funeral home's name, day and night, with at-need calls going straight to your on-call director.
Book a walkthroughDoes this sound familiar?
- A bigger group shows up above you on Google Maps, even in the neighborhoods your family has served for years.
- The phone rings while you're with a family, and there's no one else free to pick it up.
- Evenings and weekends mean the on-call phone, and every routine question comes through it along with the calls that really matter.
How does an independent compete on Google Maps?
Google ranks local results on relevance, distance and prominence, and it doesn't favor size. A complete, accurate profile, a steady flow of reviews and consistent details across the web are open to any funeral home. We keep all of that up for you. Why other funeral homes rank above you explains the factors in full.
What happens when the phone rings?
Every call to your existing number is answered in your funeral home's name. The assistant says it's your virtual assistant, handles routine questions, and books pre-need and arrangement meetings into the calendar you already use.
What always goes to a person?
- At-need calls, transferred live to your on-call director. If the director can't pick up, the family is booked an appointment with them.
- Questions about price. The FTC's Funeral Rule requires funeral homes to give price information to people who ask by phone, so those calls go to your team.
Will families still feel they're calling us?
Yes. They hear your funeral home's name, your hours and your way of doing things, never ours. The standards the assistant works to are on our trust page.
When it isn't the right fit
- Independents who want every call, day and night, answered only by family members or staff, and have the people to do it.
- Anyone hoping to outrank a closer competitor for families who live right next door to them. Distance is the one thing no one can change.
Related
See it with your own funeral home in mind.
A short walkthrough of your Google profile and how your calls would be answered.
Book a walkthroughFrequently asked questions
Can an independent funeral home rank above a large group on Google Maps?
Yes. Google ranks local results on relevance, distance and prominence, not size. A complete profile, steady reviews and consistent details help any funeral home, and families close to you often see you first.
Will families know they're not speaking to our staff?
Yes. The assistant introduces itself as your funeral home's virtual assistant and never pretends to be a person. It answers in your funeral home's name.
What happens on an at-need call in the middle of the night?
The assistant gathers only what's essential and transfers the family live to your on-call director. If the director can't pick up, it books the family an appointment with them.