How complete is your funeral home's Google profile?
Tick the 20 statements that are true today to get a score and a list of what to fix first, each with a guide. Takes about five minutes. Nothing is stored and there's no sign-up.
Tick each statement that's true of your funeral home's Google profile today.
How the score works
Each ticked statement scores one point, out of 20. The checks are grouped in the order they matter: first whether families can find you at all, then whether your profile matches what they search, whether they can reach you, whether it earns their trust, and whether your details are consistent across the web.
- 18 to 20: Strong. The foundations are in place.
- 12 to 17: Some gaps. Start with the first unticked item in each group.
- Under 12: Foundations first. Work through the list in order.
The score measures the parts you control. Where you actually appear also depends on distance, which the free Google Maps rank checker shows across your area.
Frequently asked questions
How do I optimize my funeral home's Google Business Profile?
Work through it in order: make sure families can find you at all (verified, not suspended, no duplicates), then that your profile matches what they search (the right primary category, your real name, services and description), that they can reach you (a phone that's answered, accurate hours), and that it earns their trust (real photos and steady, replied-to reviews). This scorecard lists all 20 checks.
Does a higher score mean my funeral home will rank first?
No. The scorecard checks the parts of your profile you control. Google also weighs distance to the person searching, which you can't change, and how your profile compares with the funeral homes around you.
Is my answer saved anywhere?
No. The scorecard works in your browser and nothing you tick is stored or sent.
Where do these checks come from?
Each one maps to something Google's own Business Profile help pages say matters, such as verification, categories, complete information, photos and reviews. Each fix links to a guide with the detail and sources.