Sleepless Director
Menu

For cremation providers

Found when families search for cremation, and answered when they call.

Families looking for cremation often search, compare and call several providers in one sitting. Sleepless Director makes sure your Google profile matches those searches, then answers every call in your name, day and night. Questions about price and at-need calls always go straight to a person on your team.

Book a walkthrough

Does your Google profile match cremation searches?

Your categories decide which searches you can appear for. A cremation-only provider should use the most accurate cremation category as its primary one. A funeral home that also offers cremation keeps “Funeral home” as primary and adds cremation as an additional category. Choosing categories covers every case.

What happens when a family calls to ask about price?

Many cremation calls start with a question about cost. The assistant never quotes prices. It passes those calls straight to a person on your team, who knows your price list and can answer the family properly.

What about calls at night or during a busy day?

Every call to your existing number is answered in your name. The assistant handles routine questions, books meetings into the calendar you already use, and transfers at-need calls live to your on-call director. If the director can't pick up, the family is booked an appointment with them.

Why does answering matter more when families are comparing?

A family comparing providers may call the next one on the list if the first call goes to voicemail. An answered call, in your name, keeps you in the conversation. The missed call calculator shows how many calls a month that could be.

When it isn't the right fit

  • Providers who want the phone to quote prices automatically. Price questions always go to your team.
  • Online-only services with no location families can visit. Google Business Profiles are for businesses with a real location or service area.

Related

See it with your own funeral home in mind.

A short walkthrough of your Google profile and how your calls would be answered.

Book a walkthrough

Frequently asked questions

What Google category should a cremation provider use?

A cremation-only provider should use the most accurate cremation category as primary. A funeral home that offers cremation keeps “Funeral home” as primary and adds cremation as an additional category.

Will the assistant tell callers our cremation prices?

No. Questions about price are always passed to a person on your team.

Does it answer calls at night?

Yes. Every call is answered in your name, day and night, and at-need calls are transferred live to your on-call director.