Google reviews
Steady, genuine reviews, asked of every family the same way.
Google says more reviews and positive ratings can help a business's local ranking, and families read them before they call. Sleepless Director asks every family you serve for a review the same way, at an appropriate time after the service, with no filtering and no pressure, and helps you reply to each one with care.
Book a walkthroughWhy do reviews matter on Google Maps?
Google names reviews as part of prominence, one of its three local ranking factors, alongside relevance and distance. For a family choosing between funeral homes they've never visited, reviews are often the first real sign of how they'll be treated. Why competitors rank above you compares review counts, ratings and recency.
How are families asked?
- Every family, the same way. No filtering who's asked, and no steering unhappy families away.
- At an appropriate time after the service.
- With nothing offered in return, as Google requires.
What about replying?
A considered reply to every review shows families how you treat people. Google says replies show you value feedback and help your business stand out. We help you reply to each one, positive or not, with care.
What won't we do?
- Ask only the families we expect to be happy. It's against Google's policies and can break consumer-protection rules.
- Buy, invent or reward reviews.
When it isn't the right fit
- Anyone looking to filter out unhappy families or boost ratings quickly. Genuine reviews build steadily.
Related
See it with your own funeral home in mind.
A short walkthrough of your Google profile and how your calls would be answered.
Book a walkthroughFrequently asked questions
Do Google reviews help a funeral home rank on Google Maps?
Google says more reviews and positive ratings can help a business's local ranking. Reviews are part of prominence, one of Google's three local ranking factors.
Can we ask only families we know were happy?
No. Selectively asking for positive reviews is against Google's policies. Every family should be asked the same way.
Should a funeral home reply to every review?
Yes. Google says replies show you value feedback and help your business stand out, and families read them.