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How do I add a booking button to my funeral home's Google profile?

By Sean Munn, Founder, Sleepless Director · Updated

Quick answer

Where Google offers it for your profile, open your Business Profile, select Booking (or Edit profile, then Booking, in Google Maps), add a link to your own booking page and save. You can also connect a booking provider Google works with. For a funeral home, a booking link suits pre-need consultations, arrangement meetings and tours. At-need families should always be able to call and reach a person.

What should families be able to book?

Suitable for online bookingKeep on the phone
Pre-need planning consultationsAny call where someone has just died
Arrangement conferences, once the family has spoken with youQuestions about what to do right now
Tours of the funeral homeAnything a family is unsure how to ask

A booking button makes it easy for a family who is planning ahead to pick a time without calling during office hours. It should never be the only way in. Make sure your phone number is on your profile and answered.

Can every funeral home add a booking button?

Not always. Google says some features depend on your business category, and booking options can vary between profiles. If you don't see a Booking option when you edit your profile, it may not be offered for your profile yet. You can still put a clear “Book a consultation” link on your website and list pre-planning in your profile's services.

What about connecting a booking provider?

Google also works with booking providers, listed through Reserve with Google. Select Bookings, then Get started, and choose your provider. Google says the provider will show on your profile within a week, and that providers may charge you, so check with them first.

Booking links from third parties can sometimes appear on your profile automatically. If one isn't yours or isn't right, you can remove the provider from the Booking section, and Google says providers must process the removal within 5 days.

Can you see how many families book through Google?

Only through a provider. Google's Bookings figure in the Performance report counts bookings completed through a booking provider, and Google says performance data isn't available for your own custom links. If you use your own link, track bookings in your own booking system instead.

See how your funeral home shows up, and how its calls would be answered.

A short walkthrough of your Google profile and your after-hours calls.

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Frequently asked questions

Why don't I see a booking option on my funeral home's Google profile?

Google says some features depend on your business category, so booking may not be offered for your profile. You can still link to your booking page from your website.

Should at-need families book online?

No. When someone has died, a family should be able to call and reach a person. Keep online booking for pre-need consultations, arrangement meetings and tours.

Does Google charge for a booking button?

Adding your own link doesn't cost anything. Google says a booking provider you connect through Reserve with Google may charge you.

Sources

Checked September 29, 2026.

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